Procession.la

The Ask

Procession, a vibrant, community-oriented performance and festival, approached byNiko with a unique challenge: to create an online hub for their ambitious initiative exploring the history of the Los Angeles River. They needed a digital platform that could clearly communicate the multi-faceted nature of the festival – from storytelling workshops and guided walks to culminating performances and an AR exhibition. The ask was to develop a dynamic and engaging website that would serve as the central point for information, participation, and capturing the spirit of this large-scale community event.

The Delivery

At byNiko, we had the distinct pleasure of collaborating with a wonderfully talented designer to bring the vision of Procession.la to life. Our core mission was to transform their comprehensive festival details and rich multimedia content into a seamless and accessible online experience.

We built the entire site as a custom WordPress theme, meticulously translating the provided design into a fully functional and immersive web presence. This involved crafting bespoke templates and functionalities to ensure all aspects of the festival – from event schedules and workshop details to information about community leaders and the augmented reality exhibition – were presented intuitively. The result is a highly customized, visually engaging, and easily navigable website that beautifully captures the essence of Procession and effectively serves its diverse community audience.