Kobalt Pier

The Ask

Kobalt Pier, a new narrative podcast from a small but ambitious production company, faced the challenge common to many emerging audio ventures: how to effectively reach and engage an audience. They needed a robust digital presence that could not only house their podcast but also serve as a compelling platform to tell their story, attract listeners, and facilitate easy subscription and discovery. The ask was to establish their brand identity and build a functional, engaging website designed to propel their new podcast into the ears of a broader audience.

The Delivery

At byNiko, we partnered with the creative team behind Kobalt Pier to launch their narrative podcast with a strong digital footprint. Our integrated approach covered every essential aspect of their online debut.

We began by crafting a distinct brand identity for Kobalt Pier, ensuring its visual and verbal presence was as unique and captivating as the podcast itself. With the brand defined, we moved into designing their website, creating an intuitive and immersive online experience that invited visitors into the podcast's world. Our expertise in development then brought this design to life, building a streamlined and responsive site optimized for showcasing audio content. Crucially, we also handled the intricate process of setting up their podcast feeds, ensuring listeners could easily find, subscribe to, and enjoy Kobalt Pier across all major podcast platforms. This comprehensive delivery provided Kobalt Pier with everything they needed to connect with their audience and grow their listenership.