A.T.I.

Defining a visual identity for a new automotive events company

The Ask

Auto Tech Investments (ATI) was a new company focused on automotive industry events. Before they launched, they needed to figure out how they wanted to present themselves and how they wanted to be perceived by the people they hoped to reach.

I worked with the ATI team to help define that direction and guide the development of their visual identity.

The Work

I started with persona work to better understand the different people ATI needed to reach - who they were, what they cared about, and what they might expect from an automotive industry event.

From there, I created mood boards to explore different visual directions for the brand. This gave us a way to talk about the personality and feel of the company before getting into specific design decisions.

Once we had a direction, I helped guide the development of the visual identity, working with the designers through the process of refining the logo, colors, typography, and other visual elements.

I also worked with the team on the brand's messaging and positioning so that the way ATI presented itself was consistent with the visual direction.

The Result

ATI launched with a defined visual identity and a clearer sense of how it wanted to present itself to the industry.

The personas and mood boards gave the team a shared starting point for the creative process, while the resulting identity gave ATI a foundation for its website, events, and marketing.