A.T.I.

The Ask

Auto Tech Investments (ATI) approached us with a clear ambition: to revolutionize events within the automotive industry. Having experienced numerous industry conferences, they recognized a consistent gap in quality and engagement. The ask was to help them define a distinct market position and a compelling brand identity. This involved meticulously teasing out what was lacking in existing events, articulating their mission and vision, and establishing a clear company direction before any public-facing initiatives.

The Delivery

At byNiko, we embraced the challenge of bringing ATI's vision to life. Our process began with an in-depth collaboration, sitting down with the ATI team to pinpoint the exact pain points in current auto industry events. This foundational understanding allowed us to guide them in defining a precise mission and vision for their new venture, giving them a sharp sense of purpose and direction.

With this clarity, we transitioned into creative directing ATI's brand identity and assets, including the logo, color palettes, and foundational messaging. This comprehensive branding effort ensured ATI launched with a strong, consistent, and memorable presence, ready to make its mark as a leader in automotive industry events.